We want to convey our work and sense of adventure, flight and experience in our direct mail appearance.
Sample Materials
About LightHawk
LightHawk is the leader in conservation flying in the US. We partner with the leading conservation groups to tackle the top conservation priorities in North America. We believe that we can’t fix a problem we cannot see or understand, so with well-planned use of aviation, and 300 volunteer pilots, our flights reveal the truth of damage to our environment. By showing our passengers what’s at risk, they are inspired, and they take action to protect endangered wildlife, defend our fresh water, and safeguard our lands, our oceans, and our quality of life.
We are a 501(c)(3) nonprofit organization founded in 1979 and based in Fort Collins, Colorado.
What We Seek In Design
Our stature in the conservation community is growing. Our work is innovative, bold, adventurous, and smart. We are changing our planet, and we want our design to reflect and support our leadership role.
In our marketing and fundraising, we are retooling to drive engagement, reach new audiences, and create a peer-to-peer buzz that increases the number of people we can directly reach with our mail, email and online presence. How can your design help advance those ideas?
Beyond the tangibles of the printed media outlined below, we seek design that reflects our emerging role as a national conservation leader. While we are not considering changing our logo, we are seeking inspirational design, reflective of our growing stature in the conservation community.
As part of your submission, please describe in detail your expertise in nonprofit direct mail fundraising. Success in this area will be a plus in your proposal.
While not required, you are invited to submit sketches or ideas, which will help us choose a designer.
Description of Projects – Publications for Partners and Supporters
- 1-2 “Flight Following” Newsletters: 1 page, 4/4, letter size, photos and text. From the CEO. Includes donation remit slip/envelope. Spring and Fall (if 2).
- 2 “Soaring Higher” Donor Reports: 1 page, 4/4, letter size, photos and text. Summary of recent work and donation request. Donation remit slip/envelope. Summer and Winter.
- 1 Year End Appeal: 1 page, 4/4, letter size, photos and text. Holiday appeal letter from the CEO. We include a 1 page (8.5×11) 4/4 paper airplane design with folding lines so reader can assemble. Donation remit slip/envelope. November.
- 1 Year End Appeal Greeting Card: 5×7 Holiday appeal greeting card with detached remit device and envelope. December.
- 1 Lapsed Donor Appeal: 1 page, 4/4, letter size, photos and text. Donation remit slip/envelope. February.
- 1 Annual Report: Approximately 24 page booklet (8.5 x 11) 4/4 with photos and text. Images and infographics used alongside stories and data. April.
- 1 Fly-In Save the Date postcard, 4/4, ~6×8”, photos and text. Spring
- 1 Fly-In Invitation postcard, 4/4, ~6×8”, photos and text. Early summer.
- Fundraising postcard, 4/4, ~6×8”, photos and text. To fill in between publications.
Deliverables Schedule. Files submitted in InDesign and PDF Formats
- November 2019- Year End Appeal #1
- Draft 1 Submitted By: Oct. 15, 2019
- Final Design Deadline: Oct. 26, 2019
- December 2019- Year End Appeal Card
- Draft 1 Submitted By: Nov. 10, 2019
- Final Design Deadline: Nov. 19, 2019
- February 2020- Soaring Higher Newsletter #1
- Draft 1 Submitted By: Jan. 8, 2020
- Final Design Deadline: Jan. 18, 2020
- February 2020- Lapsed Donor Appeal
- Draft 1 Submitted By: Feb 8, 2020
- Final Design Deadline: Feb 18, 2020
- March 2020- Flight Following Newsletter #1
- Draft 1 Submitted By: Feb 10, 2020
- Final Design Deadline: Feb 18, 2020
- March 2020: Fly-In Save the Date Postcard
- Draft 1 Submitted By: March 8, 2020
- Final Design Deadline: March 18, 2020
- April 2020- Annual Report for 2020
- Draft 1 Submitted By: March 15, 2020
- Final Design Deadline: Apr. 15, 2020
- June 2020: Fly-In Save the Date Postcard
- Draft 1 Submitted By: May 25, 2020
- Final Design Deadline: June 3, 2020
- August 2020- Soaring Higher Newsletter #2
- Draft 1 Submitted By: July 8, 2020
- Final Design Deadline: July 18, 2020
General Agreements
- All contracted print materials, data files, artwork and infographics will be owned by LightHawk. LightHawk may use artwork and infographics in other collateral (e.g. print, web, etc.). InDesign format highly preferred.
- LightHawk reserves the right to reject any or all bids, and to accept or further negotiate cost, terms, or conditions of any bid determined by LightHawk to be in our best interest, even if not the lowest bid.
Submission Information:
- Intent to Submit: Please notify us of your intention to submit a proposal by August 26, 2019
- Deadline to Submit: September 7, 2019
- Send To: Please send materials & portfolio samples to our Chief Advancement Officer You’ll receive brand files and, upon request, samples of our current collateral.
- Lead and Turnaround Time: Please indicate your cost for each deliverable, and the amount of lead/turnaround time required for each.
- Sponsorship Opportunity: Please indicate your interest in sponsorship. LightHawk can help you promote your work by including your business name in our collateral. Various levels of sponsorship are available from mentions on printed media, to recognition on our website, to links offered through our electronic media efforts. We are open to other ideas.
